National Restaurant Association show – 21 coolest discoveries, part 2May 14, 2012
No small fry here. The Idaho Potato Commission is ready to celebrate their 75th year of promoting Idaho® Potatoes in a BIG way… The Famous Idaho® Potato Truck will tour the country from coast to coast in 2012 stopping in cities, local grocery store parking lots, and at special events. They are a great example of big branding and a PR machine you want to eat.
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